# Photomyne · Social Media Campaigns Photomyne · Social Media Campaigns Driving app installs through authentic and simple storytelling. 0 → 2.2M TikTok followersIn less than one year A social-first approach. Everything we created for Photomyne started with a social-first approach. Social media trends shaped our creative decisions, from the ideas we developed to the way we filmed and edited. [Michael come here](https://vimeo.com/1228226912/5052db90a8) [5 Facts about Photomyne](https://vimeo.com/1178262970/9e166b0832) [Crazy things I found](https://vimeo.com/1232789596/d89cfefd13) [Kristen - Hey Mom - Dad_s Photo Vertical](https://vimeo.com/1232788637/db0fa18dac) The interaction comes first. We leaned into natural storytelling and a casual, sometimes raw style, putting the interaction between people at the center and introducing the product through that moment. [Photomyne social video 1](https://vimeo.com/1232788325/d200eeb8ab) [Photomyne social video 2](https://vimeo.com/1233915647/b3bfe0b586) [Photomyne social video 3](https://vimeo.com/1232788696/8a9a8eee3b) [Photomyne social video 4](https://vimeo.com/1233913962/3dddd613da) Recognition 2024 TikTok Ad Award Greatest Performance Campaign, awarded for natural, conversational creative that felt native to the platform. A podcast series made for social. We wrote and produced a podcast series with global creators about photography, memory and preservation, extending Photomyne’s social content into longer conversations. [Photomyne podcast video 1](https://vimeo.com/1233908863/be2cb701ef) [Photomyne podcast video 2](https://vimeo.com/1233908864/b3e03248b1) [Photomyne podcast video 3](https://vimeo.com/1233908866/b9798eb57e) [Photomyne podcast video 4](https://vimeo.com/1233908865/7930a4f510) [Photomyne podcast video 5](https://vimeo.com/1233908881/d1d2786254) UGC production with creators around the world. Working with creators around the world, we tested new concepts, made variations of successful ads and adapted content for each channel. This gave us a steady flow of creative to test while growing Photomyne’s social audience. Explore Photomyne on social TikTok↗Instagram↗ ## Project inquiries [Contact Eshel Films](mailto:noamesh@gmail.com). This is a portfolio example; scope, availability and project pricing require a direct conversation.