Photomyne · Social Media Campaigns
Driving app installs through authentic and simple storytelling.
A social-first approach.
Everything we created for Photomyne started with a social-first approach. Social media trends shaped our creative decisions, from the ideas we developed to the way we filmed and edited.
The interaction comes first.
We leaned into natural storytelling and a casual, sometimes raw style, putting the interaction between people at the center and introducing the product through that moment.
Recognition
2024 TikTok Ad Award
Greatest Performance Campaign, awarded for natural, conversational creative that felt native to the platform.
A podcast series made for social.
We wrote and produced a podcast series with global creators about photography, memory and preservation, extending Photomyne’s social content into longer conversations.
UGC production with creators around the world.
Working with creators around the world, we tested new concepts, made variations of successful ads and adapted content for each channel. This gave us a steady flow of creative to test while growing Photomyne’s social audience.
