Artlist · Japan & Korea

An AI-generated TikTok campaign for Artlist’s new creative platform.

A TikTok-native approach.

Artlist wanted to promote its new AI creative platform in Japan and Korea, with TikTok as the main channel. The challenge was to translate its polished brand style into a more casual, platform-native feel while adapting the creative for two different markets.

Two markets. Different creative.

We developed sixteen films inspired by UGC, creating them entirely with AI. Each market had its own set of videos, with the creative built around the look, pace and delivery of TikTok content.

100% AI-generated.

From early sketches and image development to characters and final campaign frames.

Pencil storyboard drawing of a car on a highway
Early sketch
AI-generated wide shot of a car on a desert highway
Shot development
AI-generated portrait of a cowboy character
Character study
AI-generated frame of the cowboy character driving
Final frame
AI-generated Japanese couple in streetwear
Japan campaign
AI-generated Korean couple holding a pizza
Korea campaign